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Call number CWi 6774 A-B
Title Walter L Main Circus
Collection Herald
Date 1920
Object Name Herald
Creator Erie Litho. & Printing Co., Erie, Pa.
Scope & Content 10 1/2" x 28" -- black print on orange paper

Side A --"EXALTED IN AIM -- PURE IN TONE"

Side B --"AMERICA'S LARGEST, GRANDEST, BEST AMUSEMENT INSTITUTE"

Sandusky, June 26

A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.