|Call number||CWi 6181 A-B|
|Creator||U.S. Printing & Engraving Co.|
|Scope & Content||
9" x 24" - black print on white field
Side A - "ONE DAY ONLY - ONE PERFORMANCE ONLY - 8 P.M."
Side B - "OUR MOTTO NOT HOW MUCH BUT HOW GOOD"
A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.