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Call number CWi 6181 A-B
Title Campbell's Circus
Collection Herald
Date circa 1917
Object Name Herald
Creator U.S. Printing & Engraving Co.
Scope & Content 9" x 24" - black print on white field

Side A - "ONE DAY ONLY - ONE PERFORMANCE ONLY - 8 P.M."

Side B - "OUR MOTTO NOT HOW MUCH BUT HOW GOOD"

A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.