Circus World Museum logo

Archive Record

  • Email This Page
Call number CWi 6848 A-B
Title Donaldson Stock Herald
Collection Herald
Date undated
Object Name Herald
Creator Donaldson Ligthograph Co.
Scope & Content 28" x 11" Black print on pink

Circus Sheet # 1

Side A - "UNCLE TOM'S CABIN"

Side B - "LIFE AMONG THE LOWLY"

A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.