|Call number||CWi 6543 A-B|
|Title||Rice Bros. Circus|
|Creator||Erie Lithograph and Printing Company, Erie, Pennsylvania|
|Scope & Content||
10" x 27" -- black print on orange paper
Side A -- "SIXTY-FOURTH CONTINUOUS YEAR"
Side B -- "SIXTY-FOURTH YEAR OF UNINTERRUPTED TRIUMPH"
A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.