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Call number CWi 6213 A-B
Title Cole Bros. Circus
Collection Herald
Date 1930
Object Name Herald
Creator Erie Litho. & Printing Co.
Scope & Content 10 1/2" x 28" -- black print on tan paper

Side A -- "PUT DULL CARE ASIDE FOR A JOLLY HOLIDAY TREAT" with Cole Bros. "World Toured Triple Railroad Shows" and "Cole bros." portraits cut. Top cut of acts in 3 rings and 2 stages. Cuts of elephant "Chief", lion riding horse and menagerie.
Side B -- "MUSEUM, MENAGERIE AND TRAINED ANIMAL EXPOSITION" top cut of title with wild animals in natural habitat; cuts of street parade, acts in rings and hippodrome races.

A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.