|Call number||CWi 6213 A-B|
|Title||Cole Bros. Circus|
|Creator||Erie Litho. & Printing Co.|
|Scope & Content||
10 1/2" x 28" -- black print on tan paper
Side A -- "PUT DULL CARE ASIDE FOR A JOLLY HOLIDAY TREAT" with Cole Bros. "World Toured Triple Railroad Shows" and "Cole bros." portraits cut. Top cut of acts in 3 rings and 2 stages. Cuts of elephant "Chief", lion riding horse and menagerie.
Side B -- "MUSEUM, MENAGERIE AND TRAINED ANIMAL EXPOSITION" top cut of title with wild animals in natural habitat; cuts of street parade, acts in rings and hippodrome races.
A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.