|Call number||CWi 6736|
|Scope & Content||
10" x 30" -- red, yellow and blue on white paper
Side A (only) -- "THE GREAT EXCELSIOR CIRCULAR SWITCHBACK" This herald is for a British show that inclided a variety of rides inclidng a "Switchback."
Date imprint -- none
A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.