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Call number CWi 6736
Title Switchback
Collection Herald
Date undated
Object Name Herald
Scope & Content 10" x 30" -- red, yellow and blue on white paper

Side A (only) -- "THE GREAT EXCELSIOR CIRCULAR SWITCHBACK" This herald is for a British show that inclided a variety of rides inclidng a "Switchback."

Date imprint -- none

A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.