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Call number CWi 6781 A-B
Title Walter L. Main Circus
Collection Herald
Date 1935
Object Name Herald
Creator Erie Litho & Printing Co. Erie, Pa.
Scope & Content 10 1/2" x 28" -- black print on pink paper

Side A --"COMING!"

Side B --"THE SHOW YOU ALL KNOW"

Walhalla, Saturday, November 16

A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.