Circus World Museum logo

Archive Record

  • Email This Page
Call number CWi 6585 A-B
Title Ringling Bros. Circus
Collection Herald
Date 1901
Object Name Herald
Creator Central Printing and Engraving Company, Chicago, Illinois
Scope & Content 10.5" x 28" blue print on tan paper

Side A -- "AT 10 O'CLOCK A.M. TOMORROW -- BIG NEW PARADE"

Side B -- "BELIEVE NO FALSE ANNOUNCEMENTS TO THE CONTRARY"

Bethlehem, To-Morrow, Saturday May 11

A herald was a form of advertisement used by circuses in conjunction with posters and curriers and would be distributed in advance of the arrival of a circus. Usually lacking any color and printed on newsprint, heralds often had the same appearance as a hand bill and could range from a one page one sided item to a multi paged publication similar in appearance to a newspaper.